Consumption Of Slender Soda Helped Persons Lose Weight Essay

Abstract A previous research project sought to determine if consumption of Slender-soda helped persons lose weight. However, the study was flawed in that it studied persons who already had modest body mass indices. Hence; a proposal is made for an improved study with a problem statement, proposed research question, and hypothesis. The target population and sample are identified, along with ways to establish reliability, increase validity, and minimize bias. Introduction Obesity has been recognized as a major problem in the US, driving a market for weight-loss products of more than $60 billion per year (Fitness for Weight Loss, 2016). Not surprisingly, Americans would be very interested in finding a beverage which would be easy to take, and which would accelerate weight loss. It might have seemed, based on a study, that Slender-soda would be just that product. However; this original research was conducted on people who were already fairly lean, with Body Mass Indices (BMI’s) of 22 or less. Most Americans have a high BMI of 25 or more. Therefore, the goal of this proposed research is to empirically test the efficacy of the product in an improved manner. Analysis: Original Slender-Soda Research Project The original research project led to very questionable results, for three basic reasons. The first and most obvious reason is that the participants had an average BMI which was already lower than most Americans. Studies have shown that people who areShow MoreRelatedBrand Building Blocks96400 Words   |  386 Pagesmarket research or other brand-building activities? They are vulnerable to the organizations new cost culture. 2. Proliferation Of Competitors New, vigorous competitors come from a variety of sources. A host of food categories have watched Weight Watchers and Healthy Choice enter their markets through brand extension strategies. In the snack category, Frito-Lay has seen regional brands expand and Budweiser s Eagle brand break out of its niche to become a major competitor. New product formsRead MoreMarketing Management130471 Words   |  522 Pagesbody in United States of America for the Marketing functions, American Marketing Association (AMA) defines marketing as â€Å"Marketing consists of those activities involved in the flow of goods and services from the point of production to the point of consumption. The AMA has since amended its definition to read as: â€Å"Marketing is an organizational function and a set of processes for creating, communicating, and delivering value to customers and for managing customer relationships in ways that benefit theRead MoreThe Ballad of the Sad Cafe46714 Words   |  187 Pagesmiles around. There were tables with cloths and paper napkins, colored streamers from the electric fans, great gatherings on Saturday nights. The owner of the place was Miss Amelia Evans. But the person most responsible for the success and gaiety of the place was a hunchback called Cousin Lymon. One other person had a part in the story of this cafà © -- he was the former husband of Miss Amelia, a terrible character who returned to the town after a long term in the penitentiary, caused ruin, and then went